ONLINE MARKETING
What are the characteristics of e marketing?
Basic Characteristics of Electronic Marketing : Accessibility
- Informs and educates the inquiring consumer about competing products and prices.
- Creates competition for the consumer's attention.
- Helps make information available to employees to service customers.
What is e marketing strategy?
Overview. E - marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people.
What is the scope of e marketing?
Modern electronic commerce typically uses the World Wide Web although it may also use other technologies such as e -mail. E - marketing includes email , websites and micro sites, search engine advertising, search engine optimization, co-registration, mobile marketing , and other technology-driven tools.
How does e marketing work?
Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It's a form of a direct marketing that, in the past, was commonly used to target mass groups of people.
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